Pickup trucks have become more and more popular over the years, and they are increasingly becoming the choice of drivers for their versatility and practicality. So who buys the most pickup trucks?
According to car sales data from 2017, the United States was the number one country for pickup truck sales, with over 2.5 million units sold. In second place was Canada with nearly half a million units sold, followed by Mexico and Australia with over 200,000 units each. In Europe, England, France, Germany, and Italy all had significant sales of pickup trucks in 2017.
The most popular size of pickup truck is the mid-size truck, which typically has a payload capacity of between 1,500 and 3,000 pounds. These trucks are popular with outdoor recreation enthusiasts, farmers, and small business owners who need the towing and carrying capacity of a larger truck but don’t need the size or fuel consumption of a full-size pickup.
In terms of price, the average cost of a mid-size pickup truck can vary from country to country. In the United States, the average price for a mid-sized pickup truck is around $30,000, while in the United Kingdom the average price is closer to £25,000. Generally speaking, pickup trucks offer a mixture of power, comfort, and practicality at an affordable price.
There are a number of factors that can influence who buys the most pickup trucks. Generally, individuals in areas with varied terrain, such as rural or off-road locations, are more likely to buy pickup trucks than those living in cities. Additionally, those who require more towing and hauling capacity tend to opt for larger, full-size pickups. People looking for more style and luxury features tend to choose mid-size pickups with extended cab and crew cab options.
Which Demographic Buys The Most Pickup Trucks?
Trucks are becoming increasingly popular among all types of drivers, but there is a certain demographic that buys the most pickup trucks. The top demographic for pickup truck purchases are men in their late 30s to mid-50s, who are usually married and have children. They tend to have higher incomes and tend to live in rural or suburban areas.
This demographic is drawn to pickup trucks for their powerful, durable and reliable performance. Pickup trucks have the ability to tow large loads, haul cargo, and traverse off-road terrain. They have the space to fit the entire family, and have features such as advanced safety systems, modern infotainment systems, and ample storage compartments.
The cost of pickup trucks is also a factor for this demographic. The average price of a pickup truck in the United States is around $36,000, which is a significant investment for most people. For this demographic, the cost is worth it for the performance, capabilities, and features they get with the truck.
Pickup trucks are also gaining popularity among younger generations. The Millennial and Gen X generations are drawn to pickups for their utility, performance, and features. However, the majority of pickup truck purchases come from the late 30s to mid-50s demographic.
The pickup truck market is growing and manufacturers are taking note. Many automakers are now offering more powerful and capable pickups than ever before, giving drivers the power and performance they need for any job. Pickup trucks will continue to be a popular choice for all types of drivers, but the late 30s to mid-50s demographic will remain the most common buyers.
Where Are The Top Pickup Truck Markets?
Pickup trucks are becoming increasingly popular around the world, and a variety of countries are now competing to be the top market for pickup truck sales. The US is the undisputed leader in the global pickup truck market, with the Ford F-Series staying the top-selling pickup truck model in the US. However, there are other countries that are also emerging as major players in the pickup truck market.
China is now the largest pickup truck market in the world, surpassing the US in 2020. Over 1.6 million Chinese pickup trucks were sold in 2020, making it the biggest market for pickup trucks. The Chinese market is dominated by domestic brands such as Great Wall Motor, Dongfeng Motor Corporation, and Chery Automobile, all of whom produce a wide variety of pickup truck models. The pickup trucks produced by these brands are typically smaller and more affordable than their American counterparts, making them popular among Chinese consumers.
Japan is the second-largest pickup truck market, with over 700,000 trucks sold in 2020. Japanese pickup truck models typically have a rugged, stylish aesthetic and are known for their reliability. Popular pickup truck models in Japan include the Toyota Hilux, Nissan Navara, Mitsubishi Triton, and Isuzu D-Max. All of these models are affordable and reliable, making them popular among Japanese consumers.
Brazil is the third-largest pickup truck market, with over 600,000 trucks sold in 2020. Popular pickup truck models in Brazil include the Ford Ranger, Chevrolet S10, Volkswagen Amarok, and Fiat Strada. These models typically feature off-road capabilities and are used by off-road enthusiasts, farmers, and tradesmen. Brazilian pickup trucks are typically more affordable than their American counterparts, making them popular among budget-conscious consumers.
Australia is the fourth-largest pickup truck market, with over 500,000 trucks sold in 2020. Popular pickup truck models in Australia include the Toyota Hilux, Ford Ranger, Holden Colorado, Mitsubishi Triton, and Isuzu D-Max. The pickup trucks produced by these brands are typically reliable and feature off-road capabilities, making them popular among off-road enthusiasts and tradesmen. Australian pickup trucks are also typically more affordable than their American counterparts, making them a popular choice among budget-conscious consumers.
Mexico is the fifth-largest pickup truck market, with over 400,000 trucks sold in 2020. Popular pickup truck models in Mexico include the Ford Ranger, Chevrolet S10, Volkswagen Amarok, and Fiat Strada. Mexican pickup trucks typically feature off-road capabilities and are used by off-road enthusiasts, farmers, and tradesmen. The pickup trucks produced by these brands are typically more affordable than their American counterparts, making them popular among budget-conscious consumers.
In conclusion, the global pickup truck market is highly competitive and is led by the US, China, Japan, Brazil, and Australia. These countries have seen significant growth in the number of pickup trucks sold in recent years, and all of them feature a wide variety of pickup truck models that are popular among consumers in their respective markets.
According to data from the National Automobile Dealers Association, consumers in the United States purchase the highest number of pickup trucks annually.
Pickup truck buyers tend to be businesses, farmers, and recreational vehicle owners.
Ford F-Series pickup trucks and Chevrolet Silverado pickup trucks are the most popular pickup trucks in the United States.
Yes, there are full-size, mid-size, and compact pickup trucks available.
Pickup trucks are versatile vehicles that can be used for hauling and towing, making them popular with businesses and recreational vehicle owners.
Some models of pickup trucks are fuel efficient, while others may not be as fuel efficient due to their size and weight.
Many pickup trucks come with airbags, traction control, and anti-lock brakes as standard features.
Yes, pickup trucks typically come with a manufacturer’s warranty that covers parts and labor for a certain period of time.
Most pickup trucks are designed to be reliable and to last for many years.
Yes, pickup trucks generally have good resale value due to their durability and popularity.